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Proclamation

Further Resources

2008 Red Ribbon Week Media Kit

Sample Pitch Letter

[DATE]

[NAME]

[TITLE]

[ORGANIZATION]

[ADDRESS]

Dear [NAME]:

The use of alcohol, tobacco and other drugs by Iowans has damaging effects that can last a lifetime. The media can help communities get the word out—and help make a difference in the lives of Iowans—by joining the Iowa Red Ribbon campaign to support and publicize Red Ribbon Week, October 23-31, 2008. More than 80 million people across the country are expected to participate and show their support for healthy, drug-free lifestyles. This year’s theme is “Ask Me, See Me, Be Me... I’m Drug Free.” [ORGANIZATION] is providing you with the enclosed resources to help you bring attention to ways we can work together to prevent youth substance abuse in our community.

Here are a few suggestions:

• [For Print Media Only] Publish the enclosed drop-in article in newspapers or newsletters.
• Use the fact sheet and talking points to support news and public affairs coverage on how to celebrate Red Ribbon Week.
• Run the enclosed PSAs to increase awareness of the substance abuse issue.
• Contact us for expert spokespersons to interview for stories that address ways to celebrate Red Ribbon Week and promote drug-free communities.
• Encourage your audience to call the Iowa Substance Abuse Information Center at 1-866-242-4111, or visit Iowa’s Red Ribbon website at www.redribboniowa.org for more information.

We hope you will find these resources useful in encouraging your community to participate in and promote Red Ribbon Week.

Sincerely,

[Your Name]

[Title]