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2008 Red Ribbon Week Media Kit

Sample Press Release

For Immediate Release
[Date]

Contact:
[Your Organization]
[Your Name]
[Your Phone Number]

IOWA CELEBRATES RED RIBBON WEEK

Iowans will join others across the nation to raise awareness about drugs and encourage healthy choices as they celebrate National Red Ribbon Week, October 23-31, 2008.

Red Ribbon Week was established by Congress in 1988 to commemorate the work of Enrique "Kiki" Camarena, a Drug Enforcement Administration agent, who was murdered in the line of duty and has come to represent the belief that one person CAN make a difference in the fight against drugs. The Red Ribbon campaign promotes this belief and encourages a drug-free lifestyle and involvement in drug prevention efforts.

This year's theme, "Ask Me, See Me, Be Me... I’m Drug Free," helps create awareness of the drug problems facing every community; to develop parent and community teams to combat alcohol, tobacco, and other drugs; and to promote drug-free lifestyle for all Iowan's.

Each day of Red Ribbon Week has a theme with corresponding activities. According to Becky Swift, Assistant Director of Drug Demand Reduction Programs, Office of Drug Control Policy, "Red Ribbon Week alone cannot solve our state's drug problems, but it can raise awareness and encourage participation in drug-free activities. Red Ribbon Week is one tool in a comprehensive continuum of prevention activities, and provides an excellent starting point for implementation of community-based prevention efforts."

For more information on Iowa Red Ribbon Week, visit the web site at http://www.redribboniowa.org.