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2008 Red Ribbon Week Media Kit

Radio Public Service Announcements

Send these radio PSA scripts “as-is” to local stations or adapt them to reflect your organization’s contact information. Localizing them with any details of your Red Ribbon Week 2008 event and your phone number will increase the likelihood that a radio station will run the PSA. Call each station’s public service director in advance to learn his or her guidelines for submitting PSAs. Making personal contact and introducing your organization will also increase the chances of your PSA receiving valuable airtime.

PSAs usually need to be specific lengths. When editing PSAs, time them to fit the lengths preferred by the radio station. Use the format below and print the PSAs on your own letterhead. In addition to popular music radio stations, do not forget to try non-commercial, religious, or other public stations such as National Public Radio (NPR) affiliates. Public service directors like to receive scripts well in advance, often as much as 3 or 4 weeks before the start date of the event. Use this celebration as an opportunity to build a long-term relationship with your area’s public affairs directors, who can offer valuable publicity. Note: Some stations expect exclusivity. When calling public service directors, determine which ones are most likely to support you, and concentrate on those. A thank you note afterward is a great way to lay the groundwork for getting other PSAs aired in the future. Some stations run a community events calendar. If you have a Red Ribbon Week 2008 activity, consider calling the public service director to find out about getting your event listed.

START DATE: October 23, 2008

END DATE: November 1, 2008

:30 Talk with your kids about drugs. No matter how young children are, talking with them is one of the best things you can do to help keep them drug free. Join parents, schools, and communities across Iowa in support of Red Ribbon Week, a national celebration of anti-drug education and drug abuse awareness. Free publications from Iowa Substance Abuse Information Center, offer important insights and resources for parents who want to help keep their kids drug free. To learn more about Red Ribbon Week and to order free publications, call 1-866-242-4111. That’s 1-866-242-4111.
Tag: A message from (insert your organization’s name here) and this station.

:30 Join parents, schools, and communities across Iowa to raise awareness about the dangers of drug abuse by wearing a red ribbon from October 23 to 31. During Red Ribbon Week, Americans across the country participate in special activities in support of drug abuse prevention. For free information about Red Ribbon Week and a schedule of upcoming events, call 1-866-242-4111or visit WWW-dot-red ribbon Iowa-dot-ORG.
Tag: A message from (insert your organization’s name here) and this station.

:30 Do you want to help protect your kids from drugs? Here are a few tips: Spend quality time with your kids, talk to them, and join parents, schools, and communities across Iowa in support of Red Ribbon Week from October 23 to 31. Take a stand against drug abuse, wear a red ribbon, and help keep Iowa drug free. For information, call 1-866-242-4111or visit WWW-dot-red ribbon Iowa-dot-ORG.
Tag: A message from (insert your organization’s name here) and this station.

:15  Wear a red ribbon. Help keep our youth drug free. Join parents, schools, and communities across Iowa in support of Red Ribbon Week October 23-31, a national celebration of anti-drug education and drug abuse awareness. To learn more, visit WWW-dot-red ribbon Iowa-dot-ORG.
Tag: A message from (insert your organization’s name here) and this station.

:15 Wear a red ribbon October 23-31 in unity with Iowans who are concerned about drug abuse. For free information about Red Ribbon Week and a schedule of upcoming events, call 1-866-242-4111 or visit www-dot-red ribbon Iowa-dot-org.
Tag: A message from (insert your organization’s name here) and this station.